Hollister Summer 2018
Hollister Summer 2018
Hollister Summer 2018
Hollister Summer 2018
Hollister Summer 2018
Hollister Summer 2018
Art Direction / Seasonal Marketing

Hollister Summer 2018


Role
  • Creative Direction
  • Design Lead

Direction & design supporting Hollister's 2018 Summer marketing campaign.

This full-circle creative campaign highlights summer outfitting & partners with the popular DJ / musical artist Gryffin, as he helps find the summer festival in any situation.

Product focuses include checkered & floral patterns as well as Color Change Technology with graphics that chance color in the sun.

Experiences include in-store marketing, website, social media, dynamic paid advertising, & email marketing reaching all of Hollister's global audience.