Hollister x Khalid Collection
Hollister x Khalid Collection
Hollister x Khalid Collection
Hollister x Khalid Collection
Hollister x Khalid Collection
Hollister x Khalid Collection
Hollister x Khalid Collection
Hollister x Khalid Collection
Hollister x Khalid Collection
Hollister x Khalid Collection
Hollister x Khalid Collection
Art Direction / Seasonal Marketing

Hollister x Khalid Collection


Role
  • Creative Direction
  • Design Lead

Multi-faceted design & creative direction for Hollister's exclusive product collaboration with musical artist Khalid. This campaign invited customers to "Make More" by working towards their goals & chasing their dreams. This campaign supported 2 separate product drops, complete with product giveaway packaging, social media influencer tactics, & Spotify support.

This unique campaign was the winner of the 2018 Billboard Concert Marketing & Promotion Award.

Support included packaging design, in-store marketing, site, organic social media, dynamic paid advertising, & email marketing.