Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Hollister Jean Lab
Art Direction / Seasonal Marketing

Hollister Jean Lab


Role
  • Art Direction
  • Design
  • Production Support

Design direction, strategy coordination, and full omni-channel support for Hollister's Fall 2020 Jeans campaign.

This global campaign features famous TikTok stars Charli & Dixie D'Amelio, Bill Nye (yep, the science guy), and dozens of brand ambassadors as they team up to bring the Hollister Jean Lab to life. Serving as Hollister Jeanealogists, together they uncovered and tested the ultimate features of Hollister Jeans.

Using photography captured via video calls, Skype sessions, and limited studio shots, this project brought a new landscape of digital marketing, all while delivering a 360 product campaign.

Design support included multi-platform social media, site, store signage/POS, dynamic paid advertising, & direct email marketing reaching Hollister's global audience.