Gilly Hicks Activewear
Gilly Hicks Activewear
Gilly Hicks Activewear
Gilly Hicks Activewear
Gilly Hicks Activewear
Gilly Hicks Activewear
Gilly Hicks Activewear
Marketing / Product Launch

Gilly Hicks Activewear


Role
  • Creative Direction
  • Design Lead

Team lead and design direction supporting Hollister's new 2020 activewear launch – Gilly Hicks Go. This campaign combines clean design with rich studio photography to highlight exclusive product features within this new collection.

Super soft fabrications & technical details position Gilly Hicks Go as the clothes you reach for wherever life takes you.

This full-channel marketing campaign includes in-store marketing, site, social media, dynamic paid advertising, & email marketing reaching Hollister's global audience.